France · Europe · Caucasus · Central Asia

Armand Avakian

International Business Development • Strategic Partnerships • Media & Expertise

Business development, market entry and partnerships across Europe, the Caucasus and Central Asia.

01 International business

Business Development & Strategic Partnerships

Understand the market.
Find the right people.

Based in France, I work with businesses developing their activities across Europe, the Caucasus and Central Asia. My focus is on market entry, finding suitable partners and moving projects forward through direct business discussions.

France / Europe ↔ Caucasus / Central Asia

Market entry

Assessing the business environment, identifying opportunities and arranging initial contact with decision-makers.

B2B business development

Prospecting for customers and distributors, building commercial relationships and maintaining them over time.

Partner identification

Finding and assessing potential partners based on their activities, needs and ability to work on a shared project.

Partnerships and negotiations

Preparing discussions, supporting negotiations and helping cooperation progress with an understanding of local business practices.

Discuss a market or partnership

02 Media & analysis

Media &
Expertise

Understanding events
in their local context.

I analyse political, economic and regional developments in the post-Soviet region and its relations with Europe, with particular attention to the Caucasus and Central Asia.

My background includes media management responsibilities in Europe and international broadcasting experience. My current work with FreeNews continues this through interviews, studio discussions and analysis.

Post-Soviet regionRussia / EuropeCaucasusCentral Asia

Television · Interviews · Conferences

For interviews, television appearances, editorial contributions or conferences, please get in touch with the topic, format and proposed date.

Media & expert commentary enquiries

03 Experience / About

Over twenty years
of experience.

Entrepreneurship, international
business development and media.

My career spans more than twenty years of entrepreneurship and international work, covering B2B business development, distribution, negotiations, partnerships and business management. My work in international media adds another perspective to this experience of running businesses and developing professional relationships.

My understanding of post-Soviet business environments comes from lived experience. It is deepest in Armenia, alongside an understanding of Russia, the Caucasus and business environments in Central Asia shaped by the Soviet legacy. The depth of my local knowledge varies from country to country.

How trust is built, how negotiations are conducted and how decisions are made matter as much as language. I help people account for these differences in business culture when making decisions, developing partnerships and negotiating.

Working languages: French, Russian, Armenian and professional English.

View my background on LinkedIn

04 Contact

Let’s talk.

A market to explore, a partnership
or a media enquiry?