Markets. Partnerships. Enduring opportunities.
International
Business Development
Strategic Partnerships · Sourcing
Caucasus · Central Asia
Supporting companies and institutions in their international development by identifying opportunities, facilitating market access and structuring high-value partnerships.
Discuss a project→Identify
Opportunities in high-potential markets.
Facilitate
Market access through trusted relationships.
Structure
Strong, durable partnerships.
Accelerate
The international development of ambitious projects.
A tailored approach
Every market has its codes and every project its own requirements. The work is grounded in a close understanding of local environments, rigorous method and carefully mobilised professional relationships.
Discover my approach→“Creating opportunities where worlds meet.”
From market entry to execution.
I work directly with businesses looking to build or grow commercial relationships between France and international markets. I start with a specific need, identify the right people, help move conversations forward and support the partnership through to a tangible next step.
International Business Development
Qualified prospecting, customer and distribution network development, and outsourced commercial representation under clearly defined mandates.
Market Entry · Market Development
Understanding a market, identifying decision-makers, arranging meetings and supporting the first stages of local commercial development.
Strategic Partnerships · Sourcing
Targeted supplier and manufacturer searches, partner qualification, and coordination of discussions and negotiations.
Selected markets, not a world map.
My core markets connect France and Europe with Ukraine, the Caucasus and Central Asia, with an emphasis on local understanding and the distinct realities of each country.
Within Europe, I also consider opportunities in the Baltic States — Estonia, Latvia and Lithuania — when a project calls for them. Each market requires its own approach.
International experience built on the ground.
My experience spans substantial commercial responsibilities at COP.COPINE, work with TOKO’S Paris and trading businesses, followed by product and collection development for e-commerce. International trade fairs, buyers, distributors and companies: I understand how an offer moves from conception to market. My career also includes heading Europe Armenia TV and working on international communications projects.
Armand Avakian
Bridging markets. Building for the long term.
I am French, with Armenian roots, and have lived and worked in Paris since 1996. Over three decades, I have worked across companies, products and international markets. I have learned that lasting business starts with direct, personal relationships.
I prefer direct conversations and clear commitments. Behind this site is someone you can call, meet and work with in person.
From product creation to international markets.
I studied French for three years in the Romance and Germanic philology department at Yerevan State University before moving to France in 1996. I then continued my studies at Université Sorbonne Nouvelle – Paris 3 and in applied foreign languages.
At French fashion company COP.COPINE, I worked closely with the owner as his right-hand person. My responsibilities ranged from contributing to collection design and production to presenting products at international trade fairs and building customer relationships. I worked with buyers across Europe, Russia, the United States, Central Asia and the Far East, on commercial accounts involving budgets of up to several million euros.
With TOKO’S Paris, I was involved in developing collections and bringing them to market. My experience also covers trading, including Paris Est Négoces, and e-commerce: developing collections, building product offers and bringing them to customers through platforms such as Vente-privee.com, Amazon.com, Showroomprivé.com, Limango.de and BazarChic.com.
I later headed Europe Armenia TV in Paris from 2010 to 2015 and worked on international projects in Armenia and the United States, including Los Angeles. Media work strengthened my analytical and cross-cultural communication skills, which I now bring to commercial development.
Based in Paris. Ready to meet people where business happens.
I work in French, Russian, English and Armenian. Knowing both French business culture and the different markets of the former Soviet region helps me bring people together without treating those markets as though they were all alike.
Based in Paris, I can travel within France and internationally when a project calls for a meeting, a company visit or a negotiation. Where needed, I can also help coordinate with independent specialist professionals.
Personal commitment. Clear expectations.
I personally handle business development, partner searches and market-entry assignments. We agree on the goal, the people to approach and the next steps. Discretion and protection of business relationships are central to how I work.
Context, analysis and clear communication.
Media and international analysis work strengthen the ability to read context quickly, identify what matters and communicate clearly. Here, it is a credibility asset in support of business — not the core offer.
Let’s discuss a market, a partnership or an opportunity.
Market Entry · Market Development · Strategic Partnerships · Sourcing
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