Market entry
Assessing the business environment, identifying opportunities and arranging initial contact with decision-makers.
France · Europe · Caucasus · Central Asia
International Business Development • Strategic Partnerships • Media & Expertise
Business development, market entry and partnerships across Europe, the Caucasus and Central Asia.
01 International business
Understand the market.
Find the right people.
Based in France, I work with businesses developing their activities across Europe, the Caucasus and Central Asia. My focus is on market entry, finding suitable partners and moving projects forward through direct business discussions.
France / Europe ↔ Caucasus / Central Asia
Assessing the business environment, identifying opportunities and arranging initial contact with decision-makers.
Prospecting for customers and distributors, building commercial relationships and maintaining them over time.
Finding and assessing potential partners based on their activities, needs and ability to work on a shared project.
Preparing discussions, supporting negotiations and helping cooperation progress with an understanding of local business practices.
02 Media & analysis
Understanding events
in their local context.
I analyse political, economic and regional developments in the post-Soviet region and its relations with Europe, with particular attention to the Caucasus and Central Asia.
My background includes media management responsibilities in Europe and international broadcasting experience. My current work with FreeNews continues this through interviews, studio discussions and analysis.
For interviews, television appearances, editorial contributions or conferences, please get in touch with the topic, format and proposed date.
Media & expert commentary enquiries03 Experience / About
Entrepreneurship, international
business development and media.
My career spans more than twenty years of entrepreneurship and international work, covering B2B business development, distribution, negotiations, partnerships and business management. My work in international media adds another perspective to this experience of running businesses and developing professional relationships.
My understanding of post-Soviet business environments comes from lived experience. It is deepest in Armenia, alongside an understanding of Russia, the Caucasus and business environments in Central Asia shaped by the Soviet legacy. The depth of my local knowledge varies from country to country.
How trust is built, how negotiations are conducted and how decisions are made matter as much as language. I help people account for these differences in business culture when making decisions, developing partnerships and negotiating.
Working languages: French, Russian, Armenian and professional English.
View my background on LinkedIn04 Contact